Last night I was at The Sands Volleyball in Des Moines and a teammate and I had a conversation before our game about how we noticed that all of the volleyball nets were supplied by various beer companies. He suggested that the nets were probably given to The Sands by the local beer reps at a drastically reduced cost (if not for free) as a way of marketing to the thousands of players that take the sand volleyball courts every spring & summer.
While it is somewhat of a faux pas to talk about what happens in the restroom, a bathroom stall is one of the few places left where a marketer is able reach a relatively captive audience. Using the same strategy as the beer reps and the volleyball nets, if a toilet paper company would be willing to give public restrooms a better product in exchange for their logo on the dispenser doesn’t everyone win?
The toilet paper company would get inexpensive advertising at the cost of some reduced rate toilet paper and the signage they would use on the dispenser. The bar or public restroom operator wouldn’t have to pay any more than they are currently paying for the pathetic excuse that most places pass off as toilet paper. Finally, the patrons would receive a better product!
I’m not sure the cost difference in creating or supplying the high quality stuff vs the alternative, but since toilet paper isn’t something that many people are overly brand loyal to, I’d venture to guess that many consumers would be willing to switch to a quality product in a saturated market after taking advantage of a free trial sample.
While this idea isn’t totally thought out and doesn’t have every possible scenario outlined, that is the point of a half-baked idea. Run with it TP companies, and if it is viable, your public restroom patrons will reward you with purchases!
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